Japan’s Sapporo Snow Festival rebrands as snowfall dwindles
Japan’s hugely popular Sapporo Snow Festival is shifting its focus towards protecting the environment and sustainability, with a climate expert warning that global warming and reduced snowfall across Hokkaido will make it increasingly difficult to stage the event. In August, organisers unveiled a new logo, official mascot and revised concept for the 77th snow festival, an eight-day event running from February 4 next year. The updated branding expresses appreciation for the annual snowfall the...
Where: Japan
Exact coordinates
japan: 36.200, 138.250
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